I grew up in a Mediterranean village where olives
are everything. Such a small fruit, yet it becomes
oil, food, soap, fuel. People underestimate it until
they see what it can do.

That's how I think about design. Given ambiguity, missing information, or limited resources, I look for what's already there and push it further. I design with intention and tell stories with purpose. To the right people, through the right interactions.

As much as I love olives, I love collaborating on projects. To me innovative design is a conversation.