Taking a parenting brand from zero to launch
Basket addresses campus food waste and student financial stress through blockchain-enabled peer exchange. The platform uses VET tokens to reduce money anxiety around small transactions and automates receipt scanning to prevent spoilage through smart calendar reminders.
People behind
Sudhu tewari (instructor)
Sudhu tewari (instructor)
Sudhu tewari (instructor)
Sudhu tewari (instructor)
Timeline
2 months
Toolbox
Figma
Rive
Arduino IDE
Claude Code
Rhino
Bambuu Studio
Photoshop
In this project, I worked with Ian W. (frontend), Enes A. (backend), and received mentorship from BCG reps.
Starting with nothing but a book
Basket addresses campus food waste and student financial stress through blockchain-enabled peer exchange. The platform uses VET tokens to reduce money anxiety around small transactions and automates receipt scanning to prevent spoilage through smart calendar reminders.
Starting with nothing but a book
Within the 24-hour constraint, I prioritized UX trust. Privacy concerns were conceptually addressed through local receipt parsing. Pending states maintained system transparency. OCR accuracy was flagged—users would eventually need editing controls for extracted items.
What I owned end to end
Within the 24-hour constraint, I prioritized UX trust. Privacy concerns were conceptually addressed through local receipt parsing. Pending states maintained system transparency. OCR accuracy was flagged—users would eventually need editing controls for extracted items.
Building the design system from scratch
Within the 24-hour constraint, I prioritized UX trust. Privacy concerns were conceptually addressed through local receipt parsing. Pending states maintained system transparency. OCR accuracy was flagged—users would eventually need editing controls for extracted items.
Three paths for three kinds of visitors
Within the 24-hour constraint, I prioritized UX trust. Privacy concerns were conceptually addressed through local receipt parsing. Pending states maintained system transparency. OCR accuracy was flagged—users would eventually need editing controls for extracted items.
Key insights emerged: buying in bulk without realistic consumption plans, forgetting about perishables, and hesitation to ask peers for help with excess food.
Designing for trust on a sensitive topic
Within the 24-hour constraint, I prioritized UX trust. Privacy concerns were conceptually addressed through local receipt parsing. Pending states maintained system transparency. OCR accuracy was flagged—users would eventually need editing controls for extracted items.
What building solo taught me
I translated technical constraints between developers and non-technical stakeholders, aligning priorities so the team could move quickly. We built trust under pressure, delivered a cohesive concept, and won both a cash prize and a $30,000 pre-seed investment offer from VeChain.
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